Felix From Stray Kids Launches A New Fashion Campaign
Felix of Stray Kids is uniting his roles as a Louis Vuitton House Ambassador and UNICEF Goodwill Ambassador for Korea. Thus, he is bringing a new, meaningful collaboration to benefit children worldwide. On July 3, 2025, Louis Vuitton unveiled the highly anticipated Silver Lockit 2025 collection. The collection was designed in partnership with the K-pop star.
Hence, the striking design of the new collection features Louis Vuitton‘s signature miniature lock. Yet, it is intricately engraved with a blue heart encasing the brand’s iconic LV logo. The word “DREAM” is prominently etched on the lock’s contour. It is a dramatic reminder of every child’s universal right to live out their childhood in a safe environment. According to a press release from the group, the word “DREAM” stands for the right every child has to grow up in an environment that nurtures all avenues of their development.
Felix emphasized the collection’s significance. “The main message behind the Silver Lockit collection is to connect people. We designed a heart, recalling how I draw hearts for fans. We added the word ‘DREAM’ to represent the shared aspirations that connect us with our fans (STAY). I believe the Silver Lockit perfectly captures the essence of love.”
Felix and Louis Vuitton Silver Collection
Crafted from certified recycled silver, the collection includes a necklace, bracelet, and earring. Thus, each one of them is available in either a silver chain or a colorful cord version in yellow, blue, pink, and black. Each piece from the Silver Lockit line carries with it a significant cause.
Hence, the proceeds from the sales will benefit UNICEF. Since its inception in 2016, Louis Vuitton’s Silver Lockit campaign has raised over $24 million for the organization. Earrings contributed a $100 donation to UNICEF. Meanwhile, the silver bracelet and necklace pendant contribute $200 each.
Felix showcased the new collection in two captivating images released by Louis Vuitton. The images show his stylish and impactful presence, underscoring the collection’s emotional core. Thus, the 2025 Silver Lockit collection will be available in a limited edition.
Additionally, it will launch globally in stores on July 18, 2025. Notably, the yellow-corded version will be exclusive to louisvuitton.com and available starting the same date.
For those looking to make a difference, the Silver Lockit collection offers a rare opportunity to wear meaningful jewelry while supporting UNICEF’s ongoing mission.
