ROSÉ Brings the Heat to SKIMS’ 2025 Valentine Collection

ROSÉ is turning up the heat this Valentine’s Day — and doing it in style.
The 27-year-old pop sensation — best known as one-fourth of the global phenomenon BLACKPINK — is no stranger to the fashion spotlight.

From front-row appearances at Fashion Weeks to becoming the face of luxury labels, ROSÉ has become a style icon. Now, she’s adding another powerhouse collaboration to her résumé as the star of SKIMS’ 2025 Valentine’s Day campaign.

Photographed by Carin Backoff, the singer effortlessly models the latest designs from Kim Kardashian’s viral shapewear and loungewear brand. The collection — set to drop on January 23 in stores and online — is packed with dreamy, romantic pieces like the Velvet Lace Slip Dress, the Soft Lounge Hoodie and Boxer Set, and the flirty Romance Cami and Short Set.

“Valentine’s Day has always held a special place in my heart,” ROSÉ shares in a press release. “Maybe because it’s only a few days after my birthday [she turns 28 on February 11], it feels special to me — almost like a second round of a birthday.”

The collection perfectly captures that sentiment, blending playful charm with confidence-boosting designs. “These pieces are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in them as I did,” she adds.

It’s no secret that ROSÉ has long been a fan of SKIMS — even before she became the brand’s latest muse. In an interview with Vogue, she admitted to being “obsessed” with the label, particularly the Seamless collection. “I’ve been one of those girls who set alarms for restocks, only to find everything sold out by the time I checked out,” she confessed. (Relatable queen, right?)

Luckily, now that she’s officially part of the SKIMS squad, heartbreak over sold-out items is a thing of the past.

Kim Kardashian herself couldn’t be more thrilled with the partnership. “Her elegance and energy are unmatched — she’s the ultimate Valentine for 2025,” the SKIMS co-founder and chief creative officer says. “This collection is romantic, fun, and full of personality, and ROSÉ captured that beautifully.”

With confidence, charm, and a touch of flirtation, ROSÉ proves that this Valentine’s Day is about falling in love — with yourself.