Jungkook Stars in Calvin Klein’s Spring 2024 Campaign

BTS’s Jungkook is taking over the fashion scene with his latest collaboration. The Spring 2024 Calvin Klein Jeans campaign, shot by the renowned Mert Alas, features the K-pop star in both iconic and contemporary settings, including New York’s Grand Central Station and a studio backdrop.

BTS member Jungkook poses in a studdio setting wearing pieces from Calvin Klein's spring 2024 collection. — Mert Alas, courtesy of Calvin Klein

Announced as a global brand ambassador in March 2023, Jungkook’s new campaign underscores Calvin Klein’s youthful and minimalistic design ethos. Styled by Emmanuelle Alt, the shoot highlights standout pieces like the ’90s Straight Fit Jeans and the Oversized Monogram T-shirt, showcasing Jungkook’s natural charisma and style.

BTS member Jungkook poses in New York's Grand Central Station wearing pieces from Calvin Klein's spring 2024 collection. — Mert Alas, courtesy of Calvin Klein

With the campaign officially launching on February 16, 2024, fans and fashion enthusiasts alike can view the full collection on calvinklein.com. Jungkook’s involvement in this campaign aligns with his growing influence in the fashion world, following his mandatory conscription in South Korea in December 2023.